Industries change, technologies change, demographics change, and target markets all can change. You can't fear change in business – you have to embrace it! I’ve known successful business owners who have refused to see the changes coming only to regret not making the adjustments they needed sooner to weather those changes.
Change can take patience and dedication, but almost always – change is necessary. As we evolve as humans and the world around us changes, our needs and desires change. Take the tiny house revolution for instance, twenty years ago would you have ever dreamed that people would be flocking to live in super teeny, tiny houses? Absolutely not! Twenty years ago, everyone wanted a large lavish dream home.
We’ve seen the ‘work-from-home’ revolution, the ‘I’m going to travel the world’ revolution, the ‘work-life balance’ revolution, and let’s not forget the ‘invest in real estate and live the dream’ revolution. The world is changing and if we are to keep up, we too must change.
Change isn’t always easy, but it can be fun. My firm is currently going through some big changes, and I’m super excited about it. I’m looking at it as a new chapter in my life – a new adventure.
How do you know if you should make a change in your business?
Assess: Look at your business – what can be improved upon? Are there new experiences you can provide your clients? Have you just begun to scratch the surface of your target market? Is it possible for you to scale your business to make even more money? Do you want to grow your business? Some people are happy with the business they have and don’t wish to expand, and that’s okay. A lot of that depends on your personality, industry, and where you are in your life.
I know a forty-year-old woman who very much wants to grow her business, while on the other hand, I know a sixty-five-year-old who is content leaving her business where it is because she plans to retire in a few years.
Adjust: Make the adjustments necessary to keep going and if you’ve decided to grow, you must change. But don’t fear change – embrace it! If you are frustrated and at a loss on how to grow your company in this ever-changing world. Hire someone to do it for you. The most successful people I know aren’t doing it alone, they’ve been smart in hiring the right people to help them achieve the success they have.
Adapt: Offer solutions to today’s problems by using today’s technology.
Successful business owners assess, adjust, and adapt regularly. Your business isn’t a set-it-and-forget-it type of organization. It’s a living, breathing entity that will only thrive when you provide what people want.
It's not just about surviving change—it's about thriving through it by continuously assessing, adjusting, and adapting to stay ahead and meet the evolving needs of your clients and market. Embrace the opportunities that change brings, and your business will be all the stronger for it.
Danae Branson
Danae Branson is the Founder of Elite Scheduling Services. She provides scheduling, administrative, and marketing services to professionals in the financial industry.
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